Lydia is eating divine.

Brand Integration Manager, iHeartRadio

​2013 - present

 

• Developed creative ideas and strategies to build and execute marketing campaigns driving advertiser awareness, acquisition and engagement

• Driven success in awareness with integrated media mix within the iHeartMedia umbrella averaging 40% increase for every campaign executed.  

• Set marketing metrics and goals while facilitating progress reports driving activity to achieve marketing objectives

• Led a collaborative process that drive cross functional synergy within team members and developed great partnerships with stakeholders 

• Generated an average over $7Million YOY revenue for multi-market & national campaigns on big national brands executed by applying project management principles

• Executive of the Year 2015

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Independent Consultant (Founder), Divine Creative Studio

2009 - Present

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• Advocating organizational change related to organization mission through anticipating future opportunities and interfacing between organization and community.

• Formulating/planning policies and recommendations that leads to guiding courses of action in operations for staff's implementation

• Strategic Management - overseeing operations of the organization based on implemented plans. 

• Overlooks extensive Business Development and Marketing decisions that relates to the current industry situation and implement strategies based on analysis.

• Provides marketing consultations to medium to large enterprises to guide them with their marketing strategies 

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Digital Media Campaign Manager, NBC - KSBY TV

2011 - 2013

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• Created and implemented www.my805deals.com that have increased year over year revenue 

• Led digital marketing programs for SMB in San Luis Obispo  and Samta Barbara County

 

Project Manager (Web Solutions), Codeworks

2009 - 2011

 

• Managed a team of 7 web designers and developers to deliver web-based solutions

• Developed project plans, WBS, process flows, requirements documentation, design reports, accomplishment reports, etc to track progress of projects

• Led weekly, monthly and quarterly business reviews to  sponsors and stakeholders

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Training & Development Manager. TransUnion Interactive

2005 - 2009

 

• Onboarded new hire employees with customer service process training as 30/60/90 day KPI targets were achieved

• Tailored instruction for finance, credit and real estate segmentation for a site of 200+ FTE