RESUME
An Accomplished Marketing and Project Management Professional with a track record o f creating and executing successful marketing and communication campaigns/project, identifying needs to consistently exceed marketing objectives. Lydia stays up-to-date with constantly evolving technologies in integrated marketing, content creation, strategic communications and demonstrated skills in establishing relationships as she collaborates within cross functional teams and stakeholders to drive results on innovative and effective initiatives.
Summary
Skills
Adobe Photo & Video Suite
HTML
MS Office Suite (Excel, PPT, Word)
Salesforce
Journalism & Creative Writing
Media Production
Content Creation
Community Outreach
Work​
Experience​
Brand Integration Manager, iHeartRadio
​2013 - present
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Developed creative ideas and strategies to build and execute marketing campaigns driving advertiser awareness, acquisition and engagement
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Driven success in awareness with integrated media mix within the iHeartMedia umbrella averaging 40% increase for every campaign executed.
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Set marketing metrics and goals while facilitating progress reports driving activity to achieve marketing objectives
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Led a collaborative process that drive cross functional synergy within team members and developed great partnerships with stakeholders
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Generated an average over $7Million YOY revenue for multi-market & national campaigns on big national brands executed by applying project management principles
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Executive of the Year 2015
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Independent Consultant (Founder), Divine Creative Studio
2009 - Present
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Advocating organizational change related to organization mission through anticipating future opportunities and interfacing between organization and community.
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Formulating/planning policies and recommendations that leads to guiding courses of action in operations for staff's implementation
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Strategic Management - overseeing operations of the organization based on implemented plans.
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Overlooks extensive Business Development and Marketing decisions that relates to the current industry situation and implement strategies based on analysis.
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Provides marketing consultations to medium to large enterprises to guide them with their marketing strategies
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Digital Media Campaign Manager, NBC - KSBY TV
2011 - 2013
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Created and implemented www.my805deals.com that have increased year over year revenue
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Led digital marketing programs for SMB in San Luis Obispo and Samta Barbara County
Project Manager (Web Solutions), Codeworks
2009 - 2011
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Managed a team of 7 web designers and developers to deliver web-based solutions
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Developed project plans, WBS, process flows, requirements documentation, design reports, accomplishment reports, etc to track progress of projects
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Led weekly, monthly and quarterly business reviews to sponsors and stakeholders
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Training & Development Manager. TransUnion Interactive
2005 - 2009
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Onboarded new hire employees with customer service process training as 30/60/90 day KPI targets were achieved
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Tailored instruction for finance, credit and real estate segmentation for a site of 200+ FTE
Languages
HTML/CSS
UI/UX Design
Tagalog
English
Spaglish
Ilocano
Core Competencies
Agile Marketing
Communications Strategy
Product Marketing Management
Project Management
Event Planning / Management
Strategic Management
UX / UI Design
Digital/Email/Scoial Media Marketing
Diversity & Multicultural Marketing
Relationship / Vendor Managerment
Negotiation Skills
Multimedia Production
Integrated Media Marketing
B2B / B2C Marketing
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Affiliations
President
Young Filipino Professionals
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Board of Directors
American Center of Philippine Arts
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Vice President
Philippine-American Press Club
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Correspondent/Contributor
Inquirer.net
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Board Member
Kularts, San Francisco
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Founding Director
House of Gongs, Oakland
Education
Michigan State University
Journalism Certification
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Ateneo De Manila University
Masters in Business Administration, 2010
Major in Marketing and Operations Management
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BS Business Administration
Major in Management Information Systems
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