RESUME

An Accomplished Marketing and Project Management Professional with a track record o f creating and executing successful marketing and communication campaigns/project, identifying needs to consistently exceed marketing objectives. Lydia stays up-to-date with constantly evolving technologies in integrated marketing, content creation, strategic communications and demonstrated skills in establishing relationships as she collaborates within cross functional teams and stakeholders to drive results on innovative and effective initiatives. 

Summary
 
Skills

Adobe Photo & Video Suite

HTML

MS Office Suite (Excel, PPT, Word)

Salesforce

Journalism & Creative Writing

Media Production

Content Creation

Community Outreach

Work​
Experience​
Brand Integration Manager, iHeartRadio

​2013 - present

 

  • Developed creative ideas and strategies to build and execute marketing campaigns driving advertiser awareness, acquisition and engagement

  • Driven success in awareness with integrated media mix within the iHeartMedia umbrella averaging 40% increase for every campaign executed.  

  • Set marketing metrics and goals while facilitating progress reports driving activity to achieve marketing objectives

  • Led a collaborative process that drive cross functional synergy within team members and developed great partnerships with stakeholders 

  • Generated an average over $7Million YOY revenue for multi-market & national campaigns on big national brands executed by applying project management principles

  • Executive of the Year 2015

Independent Consultant (Founder), Divine Creative Studio

2009 - Present

  • Advocating organizational change related to organization mission through anticipating future opportunities and interfacing between organization and community.

  • Formulating/planning policies and recommendations that leads to guiding courses of action in operations for staff's implementation

  • Strategic Management - overseeing operations of the organization based on implemented plans. 

  • Overlooks extensive Business Development and Marketing decisions that relates to the current industry situation and implement strategies based on analysis.

  • Provides marketing consultations to medium to large enterprises to guide them with their marketing strategies 

Digital Media Campaign Manager, NBC - KSBY TV

2011 - 2013

  • Created and implemented www.my805deals.com that have increased year over year revenue 

  • Led digital marketing programs for SMB in San Luis Obispo  and Samta Barbara County

 

Project Manager (Web Solutions), Codeworks

2009 - 2011

 

  • Managed a team of 7 web designers and developers to deliver web-based solutions

  • Developed project plans, WBS, process flows, requirements documentation, design reports, accomplishment reports, etc to track progress of projects

  • Led weekly, monthly and quarterly business reviews to  sponsors and stakeholders

Training & Development Manager. TransUnion Interactive

2005 - 2009

 

  • Onboarded new hire employees with customer service process training as 30/60/90 day KPI targets were achieved

  • Tailored instruction for finance, credit and real estate segmentation for a site of 200+ FTE

Languages

HTML/CSS

UI/UX Design

Tagalog

English

Spaglish

Ilocano

Core Competencies

Agile Marketing

Communications Strategy

Product Marketing Management

Project Management

Event Planning / Management

Strategic Management

UX / UI Design

Digital/Email/Scoial Media Marketing

Diversity & Multicultural Marketing

Relationship / Vendor Managerment

Negotiation Skills

Multimedia Production

Integrated Media Marketing

B2B / B2C Marketing

Affiliations

President

Young Filipino Professionals 

Board of Directors

American Center of Philippine Arts

Vice President

Philippine-American Press Club

Correspondent/Contributor

Inquirer.net

Board Member

Kularts, San Francisco

Founding Director

House of Gongs, Oakland

Education
Michigan State University
Journalism Certification
Ateneo De Manila University

Masters in Business Administration, 2010

Major in Marketing and Operations Management

 

BS Business Administration

Major in Management Information Systems

 

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© 2017 by Divine Creative Studio

Call

T: 415-999-8365

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